With the same insight of wanting to bring the product to where our consumers are, we implemented the #KinyoziChronicles campaign. Our objective was to expose our male audience to the vast array of products within the NIVEA Men category at their grooming hub…the barber.
In collaboration with an influencer, we went to different spots in the city, engaging with our audience. This campaign initially began online where consumers had to nominate their various barbershops and the online audience had an opportunity to vote for the best.